Rebuilding Trust Through Design: Revamping a Company’s Digital Experience 

Engaged in projects for renowned clients. Partnered closely with designers, project managers, and copywriters to craft a wide range of digital and print design assets.

Played a key role in concept design and iteration processes, actively participating in meetings to incorporate client feedback effectively. Additionally, produced internal company initiatives by crafting assets for presentations and events, encompassing videos, motion design pieces, graphic design elements, and UX design work.

Led user interviews with 5+ event organizers and gathered 10+ responses to uncover key challenges in event management platforms. Conducted Lean UX research for Gobook’s affiliate marketing and MVP model for event promoters and UGC creators. Currently collaborating with founders and developers to design the marketplace, define core product flows, and build interactive Figma prototypes for web and mobile now being developed into the MVP.

Led a 6 member team to redesign the company website, enhancing usability, accessibility, and navigation with a dynamic backend. Revamped a 15 year old Insurance Broker Management System, improving UX and efficiency by 350%. Designed agent recruitment workflow, boosting speed by 40% and cutting errors by 35%. Built a cross platform design system reducing UI inconsistencies by 60%. Conducted UX research, wireframing, and prototyping (Figma, XD). Collaborated across teams to deliver 5 projects.

Driving Conversion for Gobook and Creator (Coming Soon)

You've made a significant contribution to the team with your unique thinking and unwavering dedication. Thank you for everything you've done , and I wish you the best of luck in your future endeavors.

Rebuilding Trust Through Design: Revamping a Company’s Digital Experience

Midurshanan Sarawanamuttu